Name definition - create the grand plan of science and technology, set up the industry benchmark, carry forward the culture of integrity.

Brand concept - to "struggle" power, let "striver" wonderful.

Enterprise mission - technology creates the beauty of life.

Corporate vision -- to become a respected scientific and technological innovative enterprise, to create a platform for consumers, employees, distributors, suppliers and enterprise customers to create, share and win.

Enterprise spirit - innovation is the driving force of the enterprise, culture is the soul of the enterprise.

Enterprise belief - people-oriented, quality of strong enterprises, enterprises in good faith.

Team culture - integrity, pragmatic, enterprising, hard work, create, success.